Guides
Guides for real estate agents
Plain-English answers to the questions agents ask about finding buyers: where they post, how to answer without breaking the rules, and what referral networks, portals and flat-fee research really cost. Every fact about a rule, a price or a competitor links to its source.
How agents can find buyers on Reddit without breaking the rules
Where buyers post, what to reply, how to say you're an agent, and what gets you banned.
Referral networks vs paid portals vs flat-fee research
What each model costs an agent, with published fees from HomeLight, Zillow, Redfin and Realtor.com.
Referral fees in Ontario: who can pay them, who can receive them
What TRESA and RECO say about referral fees, remuneration and disclosure. Not legal advice.
Exclusive vs shared real estate leads
How the big platforms route and share leads, and what exclusivity can and can't promise.
How to get buyer leads as a new agent (without referral fees)
Channels that cost time instead of a commission split, and a plan for your first 90 days.
Research
Want numbers rather than advice? The monthly Buyer Pulse reports count what people buying a home asked about in public, starting with the GTA Buyer Pulse for November 2026.